Saturday, December 4, 2010

Selling Your Art ~ Presentation is Everything

So you have decided to sell your art or craft, great! The next step is to present your beautiful creations in a pleasing way. You have heard the saying, "Presentation is Everything". Well, this is true. Once each painting is finished, I spend a lot of time making sure that the artwork is protected and beautifully packaged for sale.
1. Each painting or print is mounted on a white foam core board and sealed in a clear plastic sleeve for protection.
(I purchase these in bulk from clearbags.com)
2. Be sure to place your business card or stamp on the back with your website for potential return customers.
3. Take good photos. This is extremely important if you are selling your work online. Not only have a photo of the item, but also give an example of the item framed, and how it will look in the packaging upon arrival.
4. When ready to ship, print professional labels with your logo and business name. Wrap the item in seasonal tissue. I like winter blues and whites or reds and greens for the holidays. Always include a thank you card and business card.
For mailers, I order recycled cardboard boxes from Staples.com which are nice and sturdy and very clean and professional looking.
as well as many prints!
See where it all happens ~ view my art studio.
More ways to follow

6 comments:

Jen of Made By Girl said...

Hi laura, All very true.... I learned this early on... And know how important good pics of your product can be :)

California Girl said...

Excellent step by step advice for the novice. Many people do not go to this trouble for cost cutting reasons, others because of the extra work. It certainly makes you stand out.

One question:
How much does the extra effort (packaging, cards, labels, tissue, etc) cut into your profit and do you think it's worth it?

bricarwaller said...

Great post! I too believe presentation is everything. Love you work!!!

Michelle said...

Thank you for this post. I'm only a beginner and no where near being good enough to sell my work, but I've bookmarked this post for future reference. You've packaged your work in such an appealing way.

Laura Trevey said...

Hi California Girl,

It is SO worth it... a little colorful tissue paper and a thank you card can go a long way, and only increase your word of mouth referrals.

Laura

Misty said...

Good point! I'm still struggling with coming up with an "image" for my shop, I bounce back and forth between owls/purple, just purple, or purple vintage. AHHH! So much pressure to get it right.

:) Misty

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